Jela | Branding, digital marketing, and support for small business owners.
Portfolio
Memento
Memento is a collective of friends from Manchester who share a passion for DJing, making house music, and hosting events. Their goal was to create a vibrant community for house music lovers.
Building a House Music Community in Manchester
Starting from a simple idea among mates, Memento has grown into an organiser of popular house music events, celebrating the genre's best and fostering a sense of community. High energy and great music.
Comprehensive Design
Social Content
Event Promotion
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Mission / Solution
Create content that sells ticket.
Joe from Memento reached out in the early stages of their first-ever event. He needed high-quality assets that would grab attention, sell tickets, and get people excited. My goal was to create content that reflected a vibrant and energetic music scene.
Workflow
From Initial Concept to
Social Success
We held idea sessions for each event where Joe and the team discussed the desired vibe. From these discussions, I developed drafts that evolved from initial artwork concepts to final posters and social media content. Another important part of each event was to plan and execute detailed social strategies, which were crucial in ensuring successful promotion.
Creative Support
Creative Assets for Instagram
For each event, I developed a package of creative static assets specifically tailored for Insta. I also created reels, stories, and animation videos to promote the events, along with countdowns to build anticipation. Each piece of content was designed to get the audience hyped and reflect the theme of each event.
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Social Strategy
Strategic Planning and Content Creation
Beyond designing assets, I played a role in the strategic planning for each event. This involved determining the specific content needed to effectively promote the events, such as teasers, event announcements, and interactive social media posts. I worked closely with Joe and the team to ensure that the content aligned with their goals and captured the overall vibe of each event.
The Result
Successful Events and Lasting Memories
The content played a crucial role in the successful launch of Memento's events. The materials contributed to Memento hosting four successful events in one year, each one building on the success of the last. The collaboration was a rewarding experience, resulting in memorable events that left a lasting impression on the house scene in Manchester.
